Stance
Segmentation has real costs: time, complexity, human error risk, and shrinking sample sizes. Do not recommend aggressive segmentation below list sizes in the low thousands.
The statistical edge
Splitting a 2,000 person audience into four segments leaves each segment too small to detect meaningful lift. Cells multiply when you split by segment, channel, or eligibility cohort, and the volume requirement compounds. Segmentation is a real lever, but it trades statistical power for relevance, and below a certain size the trade is a loss. See segmentation and data and volume thresholds.